About Franchising Discovered
At Franchising Discovered, we believe that franchising can be a powerful vehicle for financial freedom and professional fulfillment—but only if done the right way.
Our mission is to guide aspiring entrepreneurs through the franchise discovery process with a strategic, skills-based approach that sets them up for success.
Meet Larry Post
I’m a service academy graduate, veteran, and former corporate professional with 25 years of experience in the business world.
Even while climbing the corporate ladder, I always had an entrepreneurial spirit, dabbling in side hustles as a teenager and dreaming of running my own business.
When I finally decided to take the leap into franchising, I made all the classic mistakes.
I approached the process the wrong way, focusing on businesses I thought I knew how to run instead of what truly aligned with my strengths, interests, and goals.
I attended three discovery days and walked away each time, frustrated and uncertain.
Then, I hit reset.
I changed my approach—focusing on my skills, preferences, and long-term vision rather than getting fixated on the "widget" of a particular business.
That’s when everything clicked.
I found the right franchise, grew it successfully for two years, and ultimately sold it.
Now, I’m on a mission to help others navigate the franchise world the right way.
I know firsthand how overwhelming the process can be, and I also know how rewarding it is to find the perfect business fit.
Why Work With Franchising Discovered?
Experience-Based Guidance – I’ve been in your shoes and know what it takes to make the right choice.
Skills-First Approach – We help you find a business that aligns with who you are, not just what you’ve done.
Proven Success – I’ve successfully built and sold a franchise, and I can help you find one that fits your goals.
If you’re ready to explore franchising the right way, let’s connect.
Franchising Discovered is here to help you take control of your future and find a business that truly works for you.
TESTIMONIALS
What Our Clients Say
Hear firsthand experiences from our satisfied customers.
"Thank you for your time, effort and patience to help me find the right franchise opportunity. Being a first time purchaser of a franchise, I wasn't sure what to expect; however, your guidance proved to be a tremendous time saving exercise at no cost to me. After we discussed my financial and personal goals, you really helped get me focused on those businesses that really "fit". Thank you for being involved throughout the process and answering my many questions along the way. I would recommend your service to anyone considering a franchise opportunity. I look forward to future success and wish you the same. Thank you! Warmest Regards."
"About a month and a half ago I contacted you to have you find me the right match for a franchise. Well, after our discussion, you were able to ascertain my wants, goals and needs. You matched me perfectly to the ideal business, with my background and desires. Also the financial investment was less than what I would have expected to embark on this exciting path.
Thank you for being AWESOME at what you do."
Frequently Asked Questions
How can working with you not cost me anything?
Working with us is absolutely free. Similar to real estate agents that receive a commission from the seller, we receive our broker fee directly from the franchise that you may buy.
And no, you will not end up paying more by working with us. Franchise sales and fees are federally regulated and the cost is not able to be changed regardless of if a franchise consultant broker is involved or not. What that means for you is that you get expert franchise guidance, consulting, and introductions, without any risk of a price mark up.
Why do you make it a point to state that your Q&A session is "not a sales call"?
This is a good question and one we get often. The answer is simple: buying a franchise is a big decision that involves in-depth steps and is not something that someone can be "sold". The goal here is to help inform and get you the answers you need. If you are the right fit and get your questions answered then we know you, and only you, can choose to move forward or not.
Why should I use you to help me decide which franchise to buy?
When searching for the perfect franchise for yourself, you have a few choices. One is to research online and look at websites. However, most if what you will find is flashy and meant to "sell" you on a franchise. The problem is that they know nothing about you and your unique situation. Many people find dozens of franchises online that seem great but later realize they’re not a good fit. You can waste months or even years doing this. The web is overwhelming, with many franchise companies receiving thousands of inquiries daily. Many go unanswered, as franchisors have small internal sales teams already working with qualified candidates. Without an “inside track advantage,” your inquiries might never be addressed, leaving you at a disadvantage and swimming among the pool of countless other interested buyers.
A better option is to work with a professional with strong industry connections that can quickly match you with franchises that align with your personality, goals, skills and local market. We get to know you and provide personalized guidance, helping you find a business that fits your vision and has availability in your area.
How long does the process take?
By following the right process, we are usually able to help a client become a franchise owner in about 4 to 6 weeks.